Wine Benchmark Calculator

How to use the Gross Margin Ready Reckoner

What does this tool do?
The Gross Margin Ready Reckoner is a business planning tool using benchmark data generated from the Deloitte annual financial benchmarking survey. It calculates the profitability of certain wine production and sales scenarios. Profitability is measured by Gross Margin.

What is my Gross Margin?
Gross margin is the difference between revenue and cost of goods sold expressed as % of revenue. For example, if you had total revenue of $1,000,000 and your cost of goods sold was $600,000, your gross margin would be 40%.

$1,000,000 - $600,000 = 40%
$1,000,000

What is the relationship between my gross margin and profitability?
Profit is calculated by subtracting other costs, such as sales and marketing costs, administration costs and interest payments from the gross margin figure.

Applications of the Gross Margin Ready Reckoner
The Ready Reckoner can be used for both production and market simulations. It calculates gross margin impacts from:
• Prices in destination markets
• Market selection (countries)
• Route to market alternatives
• Production inputs variations
Therefore the Ready Reckoner can be used to simulate the impact of changes in product mix, pricing, markets and distribution strategies.

How do I use the Gross Margin Ready Reckoner?
Simply accept the standard terms and conditions of use and answer the questions on each of the 3 screens.
1. Create your first benchmark report before moving on to make changes to your entries.
2. Recalculate the gross margin and get immediate feedback on the effect your changes have on your sustainability.
3. You can see your original results and the changes side-by-side and then print the results.

terms and conditions